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Oii’s second collection has just arrived! The theme is “You can go your own way” and with this collection, Oii wants to inspire kids to choose their own path in life.

Just as with the first season, the illustrator Beata Boucht has touched this collection with magic by adding new characters and patterns into the Oii universe. You’ll find dragons that can fly with the wind and roads with no end, symbolizing thoughts, doing what you want and choosing which way you want to go.

 

You’ll find this season’s trends; color blocks, chequered patterns and a cozy teddy. The key pieces in this collection are the puffer jacket “Paul”, the wind jacket “Tina”, the worker dress “Alf” and the teddy set “Lasse”.

Oii works sustainably. All jersey items have GOTS and OEKO-TEX certifications. These items have a round, green icon. The polyester in the outerwear is made from recycled plastic bottles and are marked with a blue, round icon.

Keep your clothes longer. Show them love and pass them onto the next generation when your kids are done wearing them.

Oii’s designer Katarina Irenius has chosen 5 favorites from the collection:

1.

Alf Worker Dress Gå Din Egen Väg

Size: 86/92 – 146/152

100% organic cotton fleece

GOTS

OEKO-TEX

“I love the contrasts and the red. I love the print on the back and the road with the text “You can go your own way”. Wear it the wrong way around or however you want!”

2.

Eva A-line Dress Tie Dye

Size: 86/92 – 146/152

100% organic cotton

GOTS

OEKO-TEX

“Tie-dye can’t be controlled and that makes me feel free! Mixing tie-dye with a collar and the embroidered “You can go your own way” text makes the dress complete.”

3.

Lasse Teddy Jacket Checked

Size: 86/92 – 146/152

Shell: 100% Polyester teddy fleece

Lining: 100% Polyester

OEKO-TEX

“This oversized jacket makes me happy. Things that make you happy make you feel free. And when you’re happy, you have the energy to go your own way.”

4.

Rut Hoodie Drawn Check

Size: 86/92 – 146/152

100% organic cotton fleece

GOTS

OEKO-TEX

“The lines on the hoodie are hand drawn and not straight. Crooked lines go their own way.”

5.

Lasse Teddy Collar Checked

100% Polyester teddy fleece

OEKO-TEX

“You can wear it with anything! Try it with all your outfits!”

Oii teamed up with fashion photographer Märsta Thisner to capture the feeling of freedom and movement. Together with little Nils, Isabelle, Stella, Laura, Jaden, Junie and Castor, we were able to achieve this, as well as have a fun and playful day. Thank you so much!

#weareoii

Additional reading: Meet Oii illustrator Beata Boucht
Go shopping: Babyshop.com